The Best Thing a Customer Can Say to You
Were you invited to a customer’s Christmas party this past year? Ever been to a client’s wedding or birthday party? Both are signs of a great relationship and a worthy goal for any print sales rep. But neither is the preeminent compliment that your ears should long to hear.
Certainly, the phrase “Thank you for a job well done.” crosses the lips of the buyer about as often as “We appreciate your business.” crosses those of a seller. And shame on us all for that. But while thanks are nice, Letterman would have it second or third on a list of “Top Ten words to aim for.”
- Categories:
- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
