Convergence of Print and Pixels to Maximize ROI, Postal Discounts for Innovative Mail
Sponsored by: Canon Solutions America
Speakers: Victoria K. Stephen, Director, Mailing Services, New Products and Innovation, U.S. Postal Service
The ROI that can be achieved from personalized and targeted direct mail sent through the U.S. postal stream is undeniable. Add to that innovative mobile and other technology applications like AR, QR, NFC, Snap tags, watermarks, digital-to-direct mail, tactile and sensory direct mail, video-in-print — and even the addition of color to traditional transactional bills and statements — and the response rates and recipient interactivity can soar even higher.
That's why smart marketers often rely on direct mail as a key spark to help them electrify their omnichannel campaigns.
Recognizing how the combination of digital technologies and print amplifies the power of direct mail, the U.S. Postal Service (USPS) encourages marketers, brand managers and direct mailers to adopt and invest in technologies that enhance how consumers interact and engage with mail.