The Danger of Talking Business in Public
I was sitting in the back row of a US Airways flight listening to two young businessmen beside me rail on about a buyer they just met with. The comments covered everything from his hairline to his waistline. They ridiculed his attire and the lack of attention he seemed to pay to their presentation.
Clearly, this man bore more of a resemblance to a Hobbit than Brad Pitt, but really, guys? Do you really need to talk like this in public? Eventually, one of them mentioned the name of the company. Let’s call it “Linkco.”
Early in my sales career, I made the grave error of badmouthing a purchasing agent, making a cutting remark over his overly anal attention to details. I was speaking to my key contact at that company and, as timing would have it, delivered the punch line just as the head of finance was walking by.
I still cringe as I recall the man stopping in his track, turning around to join our conversation, introducing himself, and asking for my name. He didn’t have to say anymore. I knew what I’d done and the sheer terror of what would happen next was far worse than anything he could come up with.
That was a valuable lesson for a young and foolish sales person. I do not recall a time when I repeated that mistake.
Talking business in public is a no-no and not just when you are trash-talking. Murphy has a law that covers this situation, but if not, here’s how it should read: “The odds of sitting near someone who knows the person or company you are referring to increases with the severity of the comments.” Trust me, this is not a theory you should be testing.
If you have nothing nice to say about someone, well, you know how that saying ends. As for the rest of it—such as discussing business strategy—keep it to yourself or wait until you enter the Cone of Silence back in the office. It’s a small world, after all.
Bill Farquharson is a partner at Idealliance. As a print-specific sales trainer, Farquharson applies a fundamentally-sound approach to his coaching, online programs (found at sales.epicomm.org), and live presentations. Contact him at email@example.com or (781) 934-7036 to discuss your sales challenges.