Lazy Man LinkedIn

What is Lazy Man LinkedIn? I am so glad you asked and it goes something like this. You do not really know people and yet they ask you to connect with them via the social network LinkedIn.

You see, like all social networks, LinkedIn was created to help people to connect with others they wanted to know better. The original setup, although not used as much these days, was to have a person who was a professional contact of mine “introduce me” via LinkedIn to someone in his/her professional network. So, just as business professionals have always introduced or connected people, LinkedIn simply became a tool that among other functions, helped expedite this process. But what is going on now? You guessed it—Lazy Man LinkedIn.

By the way, I know mobile phones have settings that make it easy to connect with a person “you may know” by clicking on their name but this is impersonal and cannot be used as an excuse. So what does the typical LinkedIn connection look like? Here goes…“I’d like to add you to my professional network on LinkedIn.” Yes, that is right—this is the LinkedIn default.

Wow, that is truly personal, huh? Why do we not take time to customize this message? Why don’t we tell the other person 1) how we know them, 2) why we want to connect, 3) who we both know in common, 4) if applicable (where we have met before), and 5) anything else that is not LAZY.

My consulting business uses traditional and social media tools to help companies grow by improving their sales and marketing efforts. However, no growth occurs by shortcuts or tricks. If your first point of contact to another professional is Lazy Man LinkedIn—my recommendation is to reconsider your approach.

Let me leave you with this thought. When someone sends me a Lazy Man LinkedIn request and it requires my thinking of who they are, how I know them, if I have ever met them and more, it likely that I will not connect with that person. In contrast, let me know where we met, who we know in common, the reason you want to connect along with the personal touch and I will most likely accept the invitation. We all desire to connect with others. Thus, the choice is yours as to how you go about doing this. We all have many things pulling at us and vying for our attention each day. So make your communications memorable and for goodness sake do not be Lazy Man LinkedIn.

Ryan T. Sauers is president of Sauers Consulting Strategies. The firm consults with the front end of privately held printing and related organizations across North America. The areas of focus are: sales growth, brand positioning, organizational strategy, and integrated marketing (with an emphasis on social media). Sauers speaks at many national events and writes feature articles in global publications. He is an adjunct university professor teaching leadership and entrepreneurship. Sauers is also the author of the best-selling book "Everyone is in Sales" and the newest book "Would You Buy from You?" Please visit: SauersConsulting.com.
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Comments
  • Paul G.

    Would you like to connect? Just kidding. Thanks for reminding us of this. Paul

  • Michael Alguire

    Dang it Margie! Now I know why you haven’t connected with me yet!

  • margiedana

    HI, Ryan,

    it doesn’t bother me that much. I know how busy people are, and i take a minute to think about how/if i know them, and if it’s of value to connect.

    What I do draw the line at? People on LinkedIn emailing me to recommend them – and these are folks I’ve never met. Imagine that! Has this happened to you?

    Margie

  • Marc Zazeela

    Ryan,

    Equally disturbing is the incomplete LinkedIn profile. If you are truly serious about using the tool, why make a half heartetd attempt. Talk about lazy!

    Cheers,
    Marc

  • Joe Kern

    Thanks for reminding us of the importance of connecting in the proper manner in each network. This is important not only in protocols of each network, but in properly building the relationship.

  • Melissa Sienicki

    I actually don’t mind the general request if it’s someone I know really well; no introduction necessary. But if it is someone I don’t know that well or someone who wants to get to know me through a third party, an introduction definitely makes things easier.

  • RyanSauers

    This podcast on the 5 C’s of effective communications http://goo.gl/CBRwxG could be helpful when thinking of your LinkedIn strategy.

  • KEXINO

    Well said, and one of my bigger LinkedIn annoyances.

    Every now and again – usually after I’ve given a presentation at some industry event, or have had a blog article of mine attract some attention – I’ll get a flurry of LinkedIn invites from people I don’t know.

    I even mention on my LinkedIn profile that if someone whom I don’t know wants to connect with me, they should at least let me know *why* they would like to connect. But of course, no-one reads that bit.

    Another LinkedIn pet peeve? The nonsense of "Endorsements". Ugh, don’t get me started…

  • Gregg Danzer, PHR

    When I first joined LinkedIn, I was editing our local HR newsletter and received a submission from a consultant in a nearby city. The person who wanted me to use the article referenced another member of my network as the reason I could trust the source and publish the submssion. Before including the article, I went back to my network person to inquire and was told, "Unless I know that the person is an axe murderer, I let them in my network." Needless to say, I didn’t use the article and turn down many more Linked-In requests than I accept.

  • Jerry Hill

    Hey, the default endorsement is no big deal because i just send it to people i know that know me. I do agree that the default does cheapen the product though. I would love to see you go on a rant about the endorsements. I think they are worthless, like some of the recommendations as well. If you check closely, some recommendations are just equals recommending each other. BTW, I would like to add you to my personal network…