Do You Sound Like a Charlie Brown Character?
Well, my friends, thanks to you, we had some great discussions about overused expressions last week. Social Media is all about the first word: being SOCIAL. And, social we were. So, based on your input, I could not resist digging a little bit deeper. You’ll find I have incorporated much of what you shared and added a few more overused expressions, as well. It is my hope that by making this fun, it challenges you to consider your own communications style. I can tell you that (in writing this) it made me rethink mine. So, here we go…
First, it is important to look at our sales and marketing growth from a 30,000-foot view. Note to reader: 30,000 feet seems to be the “magic altitude” needed in business to see things in a clear manner. Also, it is vital that we are all on the same page as you read this blog. In addition, if we are going to achieve success in our printing sales we must circle the wagons to ensure we are clicking on all cylinders. After all, this is pretty cut and dried. The only way you can fail is if you take your eye off the ball.
As a printing company that seeks to grow, it is important NOT to put all of your eggs in one basket. If you do this you are going against best practices. So, I ask that you focus on your core competencies and attack all sales and marketing issues in a cutting-edge manner. In other words—be a thought leader.
Such creativity will lead to a paradigm shift that allows us to push the envelope and raise the bar. However, to reach this level we must bring our A Game to our sales activities each and every day.
To be honest with you, at the end of the day, bringing our A Game is what it is all about. Remember, that nobody is perfect, so be sure not to throw anyone under the bus when you are trying to sell more printing. As a matter of fact, your goal should be to get people in the right seats on the bus. And finally, remember what comes around goes around.
Ryan T. Sauers is the president of Sauers Consulting Strategies. The firm consults with the front end of printing and related organizations across the U.S. Key focus areas include: sales growth, brand positioning, organizational communications, organizational strategy, and integrated marketing. Sauers is a national speaker and writes feature articles in global publications. He is also an adjunct university professor teaching leadership, communication and entrepreneurship to business leaders. Sauers has been recognized as a thought leader in human behavior. He is a Certified Myers Briggs and DiSC Practitioner, as well as a Certified Marketing Executive. He is working on his Doctoral degree in Organizational Leadership and will achieve certification in Emotional Intelligence later this year. Sauers is author of the best-selling books: "Everyone is in Sales" and "Would You Buy from You?," and the host of Marketing Matters, a weekly radio show discussing relevant topics as they relate to marketing and communications. Visit: ryansauers.com