Do You Even WANT to Leave a Message?
That question comes up frequently as sales people and selling owners battle what’s become a major obstacle in their selling efforts—voice mail. While the question surprises me, my answer is always the same: Absolutely! Why? Well, let’s look at the factors involved in prospecting success…
1. Diligence: Voice mail (VM) proves that you are trying hard to get through. Multiple VM messages demonstrate your fortitude. Nine out of 10 reps leave one VM message and never call back. You can show just how different you are by leaving a message every time.
2. Professionalism: What a great opportunity you have to show off through a well-structured and well-delivered VM message. It’s an audition more than anything else.
3. Call Quality: Got something of value to say to a prospect? Prove it! Leaving a strong VM message, one that is the result of your pre-call research, is the perfect way to show that you aren’t so much trying to sell print, but rather out to solve problems.
4. Creativity: Be professional, sure, but don’t be afraid to have some fun and be remarkable, too!
Those who call and hang up without leaving a VM message are missing an opportunity. I don’t understand that thinking. There is a method to voice mail and even a template you can follow. Learn it, and the words will flow.
See four free webinar replays at www.AspireFor.com. Contact Bill at firstname.lastname@example.org or call him at 781-934-7036. If he’s not there, leave a good voice mail. He’ll call back!
Bill Farquharson is a partner at Idealliance. As a print-specific sales trainer, Farquharson applies a fundamentally-sound approach to his coaching, online programs (found at sales.epicomm.org), and live presentations. Contact him at email@example.com or (781) 934-7036 to discuss your sales challenges.