A Letter from a Grateful Father to Apple Computer
This one is personal. I have a long habit of mixing business with family. If you have ever taken one of my seminars, you have either heard me speak of my daughters or have met one of them as I very often bring Kati, Emma or Madeline with me.
This blog is about self-confidence and the impact that the right job can have on an employee. The following is the text of an email that I wrote to Tim Cook, CEO of Apple Computer.
Good morning, Tim.
My 21-year-old daughter, Kati, started working at your Braintree, MA, retail store just under three years ago. She arrived as a college dropout, both frustrated and frustrating. I remember her screaming at me, “I don’t want this job! The only reason I went to the interview was to appease you!”
That was then. This is now.
This past Friday, on the day of your newest iPad launch, Kati was offered the position of Creative Technician. Tim, the difference in my daughter now vs. my daughter then comes down to two things: self-confidence and Apple Computer.
Kati has long suffered from an image of herself that she lets others dictate. ADD and dyslexic, like her father, her learning style prevented her from gaining knowledge in a traditional school setting. She believed that she was a failure and that she was worthless.
And along came Apple Computer.
I remember being on a business trip in Chicago (I’m a sales trainer and a public speaker, with many Apple products to thank for my own success) when Kati called me on the first break of her first day of training. She said, “Dad, I love this company!”
Talk about drinking the Kool-Aid! I don’t know anyone, anywhere who loves her job more than my daughter. That initial feeling never subsided. Her managers were patient with her, praised her, and probably disciplined her as well (Though she’d never tell her father that!). She became a Family Room Specialist within the last year. You’d think she’d had been elected President of the United States. And now, her hard work and dedication has been rewarded with this new job and, along with it, a significant pay increase.
Bill Farquharson is a partner at Idealliance. As a print-specific sales trainer, Farquharson applies a fundamentally-sound approach to his coaching, online programs (found at sales.epicomm.org), and live presentations. Contact him at email@example.com or (781) 934-7036 to discuss your sales challenges.