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About Deborah

Deborah is the Principal and Intergalactic Ambassador to The Printerverse at PrintMediaCentr which provides topical information and resources to the Print & Integrated Marketing community, with some fun in the mix! She also is the founder of the Print Production Professionals Group on LinkedIN and works behind the scenes with several print organizations and companies helping with their marketing and social media efforts.

With more than 24 years of experience in print production, print buying and project management, Corn has worked for some of the largest and most influential ad agencies and has played an integral role in projects that have won ADDY, CA and other advertising award honors.
 

Where There Is a Will, There Is a Way

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Hello PI World!

I read the blogs here and it’s always interesting to me, as a Print Buyer and Print BUYERologist, what the sales folk have to say about us, how we think, and what our motives are—from we only care about price, to we don’t care about anything. Admittedly there is reality in much of what you have to say.

On the flip side, I hear from my peers that every pitch they receive is based upon better price, better quality, and better service than the other shop. More often than not, the result is buyers lumping you all into a pool and not giving many the time to have a real discussion about needs.

So, I’m wondering if we can try an experiment here...keeping price, quality and service out of the equation and, using only “I will” statements—how would you communicate your value to a prospective client?

 

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