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TJ Tedesco

View from Mount Olympus

By TJ Tedesco

About TJ

T.J. is team leader of Grow Sales, Inc., a marketing and social media services company operating at the intersection of compelling content, clear vision and quality communication practices. In this blog, fire is a metaphor for print. Hang on, this ride will be weird...

Prometheus crept into Mt. Olympus, stole fire, returned to the lowlands, ran from house to house distributing it, got caught, was chained to a rock, lost his liver to a huge ugly bird and was rescued by Hercules. Leveraging his fame, Prometheus started Fire Enterprises Inc.  (FEI). Since fire was the hottest technology of the time, company success came fast and furious. Two generations later, fire isn't such an easy sale. Now led by Prometheus' grandson Org, FEI's growth is non-existent, competitors are pounding and prices are in the toilet.
 

How SEO Can Put Your Business at the Top of Search Results (Part I)

 
Last week, Lucy and the FEI tribe went over a few reasons why businesses should consider selling through online channels. This week, they shift gears by focusing on the best search engine optimization (SEO) practices. Remember, fire = print.

One morning, Marka and Org arrived at Zoot’s office to find him dressed in a coonskin hat and bear-fur jacket. Binoculars hung around his neck.

“What’s with the get-up?” Marka asked.

“I heard we were going on a search today,” Zoot said.

“No, Zoot – not that kind of search. We’re discussing good search engine optimization (SEO) practices for FEI’s new O-site,” Marka explained.

“Elaborate,” Zoot said.

“Search engines generate a lot of O-site traffic,” Marka began. “Put simply, high rankings for our O-pages on Oogle and other search engines equal lots of O-page views.”

“How do we attain these high rankings?” Numo asked.

“Following four SEO guidelines can help drive search engine traffic to our O-site,” Marka said. “Today, we’ll discuss the first guideline: cultivating external links to our O-site. Search engine ‘bots’ count links to our O-site elsewhere on the O-web. An O-site with 1,000 external links pointing to it will show up higher in page rankings than one with just 10. We can create external O-site links through:
  • O-social media posts
  • O-Tube videos
  • O-line press releases

“Regarding the last option, sending out frequent press releases via an O-line PR distribution service is a boon for SEO,” Marka continued. “When our releases post, valuable links will be created back to the release’s source—our O-site. Dozens or even hundreds of external links can be created this way.”

“Beautiful,” Zoot said, “but I feel like you have more in your SEO bag of tricks.”

“Oh, yes,” Marka teased, “but that’ll wait for next week.”

“In the meantime, I better change,” Zoot said, tugging at his bear-skin jacket. “My next client’s a vegetarian.”

Today’s FIRE! Point
A lot of website traffic is generated through various search engines. High rankings for your web pages on Google and other search engine results equal lots of page views. Creating external links to your website is one key way to help raise your site’s page rankings.

FIRE! In Action
PRSA Uses SEO to Improve Site Traffic
The Public Relations Society of America implemented a variety of SEO tactics, including writing keyword-focused web pages using link building techniques to populate the web with links to its site. The result? PRSA’s traffic increased by over 40 percent.

Next week: The FEI tribe discusses the next element of good SEO.
 

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