How SEO Can Put Your Business at the Top of Search Results (Part I)

Last week, Lucy and the FEI tribe went over a few reasons why businesses should consider selling through online channels. This week, they shift gears by focusing on the best search engine optimization (SEO) practices. Remember, fire = print.

One morning, Marka and Org arrived at Zoot’s office to find him dressed in a coonskin hat and bear-fur jacket. Binoculars hung around his neck.

“What’s with the get-up?” Marka asked.

“I heard we were going on a search today,” Zoot said.

“No, Zoot – not that kind of search. We’re discussing good search engine optimization (SEO) practices for FEI’s new O-site,” Marka explained.

“Elaborate,” Zoot said.


“Search engines generate a lot of O-site traffic,” Marka began. “Put simply, high rankings for our O-pages on Oogle and other search engines equal lots of O-page views.”

“How do we attain these high rankings?” Numo asked.

“Following four SEO guidelines can help drive search engine traffic to our O-site,” Marka said. “Today, we’ll discuss the first guideline: cultivating external links to our O-site. Search engine ‘bots’ count links to our O-site elsewhere on the O-web. An O-site with 1,000 external links pointing to it will show up higher in page rankings than one with just 10. We can create external O-site links through:

• O-social media posts
• O-Tube videos
• O-line press releases

“Regarding the last option, sending out frequent press releases via an O-line PR distribution service is a boon for SEO,” Marka continued. “When our releases post, valuable links will be created back to the release’s source—our O-site. Dozens or even hundreds of external links can be created this way.”

“Beautiful,” Zoot said, “but I feel like you have more in your SEO bag of tricks.”

“Oh, yes,” Marka teased, “but that’ll wait for next week.”

“In the meantime, I better change,” Zoot said, tugging at his bear-skin jacket. “My next client’s a vegetarian.”