Trish Witkowski

Trish Witkowski

Trish Witkowski is Chief Folding Fanatic at the online community She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology’s School of Printing Management and Sciences (now the School of Print Media).

An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher’s Handbook, and FOLD: The Professional’s Guide to Folding.

The Slide-Pop Mechanism - 60-Second Fold of the Week (Video)

This week's episode brings a fun little mechanism called the Slide-Pop from Structural Graphics. It creates a wonderful element of surprise with the smooth slide of a pull tab. The sample was produced for SEPRACOR for their Lunesta product, and features a message change in a window and a special dimensional surprise when it slides open.

Modified Stacked Tulip Fold Invitation - 60-Second Fold of the Week (Video)

This week's featured format is a clever modification to a fabulous format we showcased over 200 episodes ago. Way back in episode 92, we featured an exciting stacked tulip fold format. For this episode, the format is revamped with a clever modification that makes the opening experience fun and intuitive.

Stitched Stepped Accordion Composite Brochure: 60-Second Fold of the Week (Video)

Sometimes a great stitched and folded brochure idea comes along, and we just can't wait to share it. Produced by V3 Printing of Oxnard, California, for client J. Lohr Vineyards & Wines, this composite format cleverly stitches a four-page, short-trim cover to a six-panel stepped accordion for a lovely and organized stepped map brochure.

Mailer with Fun Sliding Sleeve: 60-Second Fold of the Week (Video)

Interaction is a really powerful strategy for mail, and this week's selection is a great example. From Information Packaging in Toronto, for client Woodruff Sweitzer, this mailer starts with a snap-off end that, when removed, releases a sliding sleeve that moves images and reveals new messages.