Trish Witkowski

Trish Witkowski

Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology’s School of Printing Management and Sciences (now the School of Print Media).

An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
 
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher’s Handbook, and FOLD: The Professional’s Guide to Folding.

Stitched Stepped Accordion Composite Brochure: 60-Second Fold of the Week (Video)

Sometimes a great stitched and folded brochure idea comes along, and we just can't wait to share it. Produced by V3 Printing of Oxnard, California, for client J. Lohr Vineyards & Wines, this composite format cleverly stitches a four-page, short-trim cover to a six-panel stepped accordion for a lovely and organized stepped map brochure.

Mailer with Fun Sliding Sleeve: 60-Second Fold of the Week (Video)

Interaction is a really powerful strategy for mail, and this week's selection is a great example. From Information Packaging in Toronto, for client Woodruff Sweitzer, this mailer starts with a snap-off end that, when removed, releases a sliding sleeve that moves images and reveals new messages.

Wrapped Accordion Composite Coupon Mailer: 60-Second Fold of the Week (Video)

This week's featured format is a versatile design with a smart little detail that we think you're going to like. It's a promotional mailer for Belk, and it's a composite format that merges a four-page shell with a tipped-in three-panel accordion fold. The trick, however, is in the diecut little coupon that acts as a little handle to pull the accordion out.

Closed Gate V-Format Pop-Up Hybrid: 60-second Fold of the Week (Video)

This week's featured format is a super-creative idea that solves a longstanding design problem: How can you tuck additional panels into a pop-up format? Finch Paper solved the problem by combining a closed gate format with a V-format pop-up and trimming the fold-in gate panels at the angle of the pop-up.

Standout Gate Fold - Tulip Fold Hybrid Format: 60-second Fold of the Week (Video)

This week's selection is a real standout. It's a holiday card for the Kellogg School of Management, and it's a hybrid format that combines the strongest characteristics of both the gate fold and the tulip fold to create a new and exciting format—with beautiful design by Lindsay C Anderson and impeccable production by Lake County Press.

The Rolling Cube Promotion: 60-second Fold of the Week (Video)

This week's super-cool folded format is the amazing Rolling Cube from Structural Graphics. Great for sending through the mail as an eye-catching, first-class parcel for targeted mail campaigns, or for handing out at a trade show or event, these cubes are both fun and impactful.

Swirling, Dimensional Circus-Themed Invitation : 60-second Fold of the Week (Video)

Get ready to be "wow-ed" with this week's exciting featured format. Shipped in a box to 750 lucky recipients in the Mid-Atlantic region of the United States, this surprising and fun circus-themed holiday event invitation from ADG Creative in Columbia, MD, holds a delicious treat, and a cool circle-shaped accordion fold invitation.