Trish Witkowski

Trish Witkowski

Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology’s School of Printing Management and Sciences (now the School of Print Media).

An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
 
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher’s Handbook, and FOLD: The Professional’s Guide to Folding.

Closed Gate V-Format Pop-Up Hybrid: 60-second Fold of the Week (Video)

This week's featured format is a super-creative idea that solves a longstanding design problem: How can you tuck additional panels into a pop-up format? Finch Paper solved the problem by combining a closed gate format with a V-format pop-up and trimming the fold-in gate panels at the angle of the pop-up.

Standout Gate Fold - Tulip Fold Hybrid Format: 60-second Fold of the Week (Video)

This week's selection is a real standout. It's a holiday card for the Kellogg School of Management, and it's a hybrid format that combines the strongest characteristics of both the gate fold and the tulip fold to create a new and exciting format—with beautiful design by Lindsay C Anderson and impeccable production by Lake County Press.

The Rolling Cube Promotion: 60-second Fold of the Week (Video)

This week's super-cool folded format is the amazing Rolling Cube from Structural Graphics. Great for sending through the mail as an eye-catching, first-class parcel for targeted mail campaigns, or for handing out at a trade show or event, these cubes are both fun and impactful.

Swirling, Dimensional Circus-Themed Invitation : 60-second Fold of the Week (Video)

Get ready to be "wow-ed" with this week's exciting featured format. Shipped in a box to 750 lucky recipients in the Mid-Atlantic region of the United States, this surprising and fun circus-themed holiday event invitation from ADG Creative in Columbia, MD, holds a delicious treat, and a cool circle-shaped accordion fold invitation.

Foldfactory's Trish Witkowski Launches Direct Mail Strategy Course at Lynda.com

Trish Witkowski, industry direct mail and format expert and owner of FoldFactory.com, has launched her first online course, Direct Mail Strategy, at online education company lynda.com. The goal of the course is to give direct marketers, designers, print professionals and small businesses the tools and strategies needed to get powerful results from mail.

Are You There, Creative Transpromo? Folding Fanatic Needs Samples!

If you print, finish, collect or design Transpromo pieces, or if you know of a good resource for Transpromotional mail, I’d like to hear from you. I see tremendous potential in researching the different format opportunities and sharing them with the industry.

In Search of ‘Extreme Printers’

When a specialty project like a flipper brochure comes into the shop, it can be stressful and unprofitable to try to make that happen for the client. However, I’ve found that there are printers that thrive on this kind of work.

Hunkeler to Serve Up Education and Innovation at Switzerland Event

At Innovationdays, over 5,000 international experts and professionals in the areas of print-on-demand, data center, direct mail and web finishing are expected to gather to see demonstrations of real-world workflows utilizing the latest in digital print and paper processing technologies.

‘Baby BAUM’ Raises the Bar for Tabletop Folders

The new Baumfolder 714XA AutoFold, affectionately nicknamed the “Baby BAUM,” is an automated tabletop folder to be reckoned with. I was pretty surprised at its hi-tech functionality, and its ability to make fast and tidy gatefolds, tri-folds, double parallels and accordions.