This week's episode brings a fun little mechanism called the Slide-Pop from Structural Graphics. It creates a wonderful element of surprise with the smooth slide of a pull tab. The sample was produced for SEPRACOR for their Lunesta product, and features a message change in a window and a special dimensional surprise when it slides open.
It's a special day at foldfactory—a day that is six years in the making. If you haven't figured it out yet, it's our 300th EPISODE!!! This week, Trish will share a super-creative hybrid format that we feel symbolizes the impact of Fold of the Week on the evolution of creative print formats over the past six years.
From our good friends at Foremost Communications in Grand Rapids, Michigan, this gorgeous hexagonal flower-shaped twist fold was produced as a special event invitation for 600 lucky guests of Frederik Meijer Gardens & Sculpture Park.
This week's featured format is a clever modification to a fabulous format we showcased over 200 episodes ago. Way back in episode 92, we featured an exciting stacked tulip fold format. For this episode, the format is revamped with a clever modification that makes the opening experience fun and intuitive.
Sometimes a great stitched and folded brochure idea comes along, and we just can't wait to share it. Produced by V3 Printing of Oxnard, California, for client J. Lohr Vineyards & Wines, this composite format cleverly stitches a four-page, short-trim cover to a six-panel stepped accordion for a lovely and organized stepped map brochure.
This week's selection is a very clever pop-up format that is attainable on almost any budget (wheeee!). Designed by The Hanover Insurance Group and produced by Allied Printing Services of Manchester, Connecticut, this creative dimensional solution is a mail piece that opens with a bang.
You're going to love this week's super-creative format! This circus-themed event invitation is a self-promotional piece produced by SunDance Marketing Solutions in Orlando, Florida.
It's Christmas in June here at Foldfactory! This week's selection is a really fun catalog wrap mailer from Toys "R" Us. The mailer was sent around the holidays and it was designed to look just like the neatly-tucked ends of a wrapped gift.
This week's selection is a mix of creative format, great design and variable data personalization technology. From our friends at Allied Printing Services in Manchester, Connecticut, comes a fabulous targeted mailer for parents of accepted students at University of Hartford.
Interaction is a really powerful strategy for mail, and this week's selection is a great example. From Information Packaging in Toronto, for client Woodruff Sweitzer, this mailer starts with a snap-off end that, when removed, releases a sliding sleeve that moves images and reveals new messages.
This week's featured format is a versatile design with a smart little detail that we think you're going to like. It's a promotional mailer for Belk, and it's a composite format that merges a four-page shell with a tipped-in three-panel accordion fold. The trick, however, is in the diecut little coupon that acts as a little handle to pull the accordion out.
This week's selection is truly original. It's an admissions piece for the University of Toronto Scarborough, designed by their in-house marketing team. The piece is meant to convert admitted students to enrolled students, and we think they're making a compelling statement!
Creative folded formats can show up in the most unexpected places. This week's selection is an incredibly unique and functional solution that was utilized for a direct mailer that was distributed by Marlboro.
This week's featured format is a super-creative idea that solves a longstanding design problem: How can you tuck additional panels into a pop-up format? Finch Paper solved the problem by combining a closed gate format with a V-format pop-up and trimming the fold-in gate panels at the angle of the pop-up.
This week's featured format is a special event invitation with eye-catching diecuts and a smart idea that will prevent your response materials from falling on your prospective guests' laps!