Trish Witkowski

Trish Witkowski

Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology’s School of Printing Management and Sciences (now the School of Print Media).

An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
 
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher’s Handbook, and FOLD: The Professional’s Guide to Folding.

Mailer with Fun Sliding Sleeve: 60-Second Fold of the Week (Video)

Interaction is a really powerful strategy for mail, and this week's selection is a great example. From Information Packaging in Toronto, for client Woodruff Sweitzer, this mailer starts with a snap-off end that, when removed, releases a sliding sleeve that moves images and reveals new messages.

Wrapped Accordion Composite Coupon Mailer: 60-Second Fold of the Week (Video)

This week's featured format is a versatile design with a smart little detail that we think you're going to like. It's a promotional mailer for Belk, and it's a composite format that merges a four-page shell with a tipped-in three-panel accordion fold. The trick, however, is in the diecut little coupon that acts as a little handle to pull the accordion out.

Closed Gate V-Format Pop-Up Hybrid: 60-second Fold of the Week (Video)

This week's featured format is a super-creative idea that solves a longstanding design problem: How can you tuck additional panels into a pop-up format? Finch Paper solved the problem by combining a closed gate format with a V-format pop-up and trimming the fold-in gate panels at the angle of the pop-up.

Standout Gate Fold - Tulip Fold Hybrid Format: 60-second Fold of the Week (Video)

This week's selection is a real standout. It's a holiday card for the Kellogg School of Management, and it's a hybrid format that combines the strongest characteristics of both the gate fold and the tulip fold to create a new and exciting format—with beautiful design by Lindsay C Anderson and impeccable production by Lake County Press.

The Rolling Cube Promotion: 60-second Fold of the Week (Video)

This week's super-cool folded format is the amazing Rolling Cube from Structural Graphics. Great for sending through the mail as an eye-catching, first-class parcel for targeted mail campaigns, or for handing out at a trade show or event, these cubes are both fun and impactful.

Swirling, Dimensional Circus-Themed Invitation : 60-second Fold of the Week (Video)

Get ready to be "wow-ed" with this week's exciting featured format. Shipped in a box to 750 lucky recipients in the Mid-Atlantic region of the United States, this surprising and fun circus-themed holiday event invitation from ADG Creative in Columbia, MD, holds a delicious treat, and a cool circle-shaped accordion fold invitation.

Foldfactory's Trish Witkowski Launches Direct Mail Strategy Course at Lynda.com

Trish Witkowski, industry direct mail and format expert and owner of FoldFactory.com, has launched her first online course, Direct Mail Strategy, at online education company lynda.com. The goal of the course is to give direct marketers, designers, print professionals and small businesses the tools and strategies needed to get powerful results from mail.

Are You There, Creative Transpromo? Folding Fanatic Needs Samples!

If you print, finish, collect or design Transpromo pieces, or if you know of a good resource for Transpromotional mail, I’d like to hear from you. I see tremendous potential in researching the different format opportunities and sharing them with the industry.

In Search of ‘Extreme Printers’

When a specialty project like a flipper brochure comes into the shop, it can be stressful and unprofitable to try to make that happen for the client. However, I’ve found that there are printers that thrive on this kind of work.