Trish Witkowski

Trish Witkowski

Trish Witkowski is Chief Folding Fanatic at the online community She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology’s School of Printing Management and Sciences (now the School of Print Media).

An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher’s Handbook, and FOLD: The Professional’s Guide to Folding.

L-Cross Hybrid with Hexagon Integration - 60-Second Fold of the Week

What do you get when you cross a hexagon with an L-shaped iron cross brochure? A really fun hybrid format, of course! This week's featured format is from Cedar Graphics, in Cedar Rapids, Iowa. Designed by Able & Co. for client Synensis, this marketing brochure offers style and an element of surprise, while working in the hexagon-shape that is part of the Synensis brand theme.

Amazing Pocket Folder Mailer with Inserts - 60-Second Fold of the Week

This week's selection is not only a clever and useful format, but it's also an amazing feat of printing and production. This clever personalized pocket mailer promotion for premium appliance manufacturer, Miele, is sleek and sophisticated, opening to reveal two low profile pockets—each holding a six-page folded insert.

Cheap-n-Chic Gate Fold Tri-Fold Hybrid Brochure - 60-Second Fold of the Week

Are you ready for an inspiring Fold of the Week "Low-Budget Wonder?" This is a great one! This sample was sent to us by our friends at Standard Finishing Systems. This clever little hybrid brochure for the non-profit organization Boston Harbor Island Alliance merges a Gate Fold with a Tri-Fold for maximum style and impact (and a minimum marketing spend).

Iron Cross with Sneaky Hidden Flaps - 60-Second Fold of the Week (Video)

This week's featured solution is from our friends at Suttle-Straus in Waunakee, Wisconsin. Designed by Firepower Design Company of Madison for the National Center for Women and Information Technology, this Iron Cross has a unique opening order and sneaky hidden flaps added to the panels. The flaps become a fun surprise and an eye-catching focal point for additional content. Even better, this week's format was folded entirely by machine!

The Slide-Pop Mechanism - 60-Second Fold of the Week (Video)

This week's episode brings a fun little mechanism called the Slide-Pop from Structural Graphics. It creates a wonderful element of surprise with the smooth slide of a pull tab. The sample was produced for SEPRACOR for their Lunesta product, and features a message change in a window and a special dimensional surprise when it slides open.

Modified Stacked Tulip Fold Invitation - 60-Second Fold of the Week (Video)

This week's featured format is a clever modification to a fabulous format we showcased over 200 episodes ago. Way back in episode 92, we featured an exciting stacked tulip fold format. For this episode, the format is revamped with a clever modification that makes the opening experience fun and intuitive.

Stitched Stepped Accordion Composite Brochure: 60-Second Fold of the Week (Video)

Sometimes a great stitched and folded brochure idea comes along, and we just can't wait to share it. Produced by V3 Printing of Oxnard, California, for client J. Lohr Vineyards & Wines, this composite format cleverly stitches a four-page, short-trim cover to a six-panel stepped accordion for a lovely and organized stepped map brochure.