Interaction is a really powerful strategy for mail, and this week's selection is a great example. From Information Packaging in Toronto, for client Woodruff Sweitzer, this mailer starts with a snap-off end that, when removed, releases a sliding sleeve that moves images and reveals new messages.
This week's featured format is a versatile design with a smart little detail that we think you're going to like. It's a promotional mailer for Belk, and it's a composite format that merges a four-page shell with a tipped-in three-panel accordion fold. The trick, however, is in the diecut little coupon that acts as a little handle to pull the accordion out.
This week's selection is truly original. It's an admissions piece for the University of Toronto Scarborough, designed by their in-house marketing team. The piece is meant to convert admitted students to enrolled students, and we think they're making a compelling statement!
Creative folded formats can show up in the most unexpected places. This week's selection is an incredibly unique and functional solution that was utilized for a direct mailer that was distributed by Marlboro.
This week's featured format is a super-creative idea that solves a longstanding design problem: How can you tuck additional panels into a pop-up format? Finch Paper solved the problem by combining a closed gate format with a V-format pop-up and trimming the fold-in gate panels at the angle of the pop-up.
This week's featured format is a special event invitation with eye-catching diecuts and a smart idea that will prevent your response materials from falling on your prospective guests' laps!
This week's folding treat is a fabulous idea from down under. Designed by Welcome to the Fold and produced by Platypus Graphics, both of Brisbane, Australia, this compact folded business card makes a great first impression.
This week's super-cool format takes the shape of a gorgeous brochure wrap. Therapeutical workshop center, ONSITE, wanted an elegant way to send their annual brochure, so they enlisted studio haus of Nashville to dream up the design.
This week's selection is a real standout. It's a holiday card for the Kellogg School of Management, and it's a hybrid format that combines the strongest characteristics of both the gate fold and the tulip fold to create a new and exciting format—with beautiful design by Lindsay C Anderson and impeccable production by Lake County Press.
This week's super-cool folded format is the amazing Rolling Cube from Structural Graphics. Great for sending through the mail as an eye-catching, first-class parcel for targeted mail campaigns, or for handing out at a trade show or event, these cubes are both fun and impactful.
Well, something funny happened on the way to shooting this week's episode. We'll let you figure out this Fold of the Week first, but we have a really fun selection for you this week.
This week's selection is fabulously versatile—it has a feature that can add "oomph" to a tri-fold, and extra "wow" to specialty folds. This particular sample is based on an iron cross format, and adds a cleverly simple locking cover technique that is both stylish and surprising.
Get ready to be "wow-ed" with this week's exciting featured format. Shipped in a box to 750 lucky recipients in the Mid-Atlantic region of the United States, this surprising and fun circus-themed holiday event invitation from ADG Creative in Columbia, MD, holds a delicious treat, and a cool circle-shaped accordion fold invitation.
Our next crazy February folded format is an awesome meandering accordion fold from PBM Graphics, an RR Donnelley Company in Durham, NC.
Trish Witkowski, industry direct mail and format expert and owner of FoldFactory.com, has launched her first online course, Direct Mail Strategy, at online education company lynda.com. The goal of the course is to give direct marketers, designers, print professionals and small businesses the tools and strategies needed to get powerful results from mail.
Trish Witkowski of Foldfactory.com will be giving two live-streaming online presentations on creativeLIVE.com on Tuesday, August 20, 2013. She will be presenting during the creativeLIVE “Adobe Creative Cloud Design Week.” The events are free to watch.
If you print, finish, collect or design Transpromo pieces, or if you know of a good resource for Transpromotional mail, I’d like to hear from you. I see tremendous potential in researching the different format opportunities and sharing them with the industry.
When a specialty project like a flipper brochure comes into the shop, it can be stressful and unprofitable to try to make that happen for the client. However, I’ve found that there are printers that thrive on this kind of work.