‘Trends & Future of Direct Marketing’ (Part 2) - PRIMIR Summary
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Picking up where we left off in the previous edition’s that discussed key trends in direct marketing, this article will discuss higher volume print applications utilized in direct marketing activities.
Direct Mail
Direct mail is the largest direct marketing channel in North America. Although the decline has been precipitous, direct mail’s standing in the marketing mix remains strong. Direct mail volume stabilized in 2010 and will return to positive and more modest growth, although it will be years before it reaches its prior peak.
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