The 2002 Printing Impressions 400 From Behind the Scenes --Mic
We start the project in late summer, mailing out printed forms incorporating variable data to be updated. Some companies respond quickly, providing their previous and most recent fiscal year sales, revenues broken down by various print market segments, as well as information such as number of manufacturing sites, total of sheetfed and web offset press units, principal officers and more. After the response deadline passes, our entire editorial staff starts making follow-up calls and fax requests to the non-responders. It's a tedious, grind-it-out process where we often get caught in "voice-mail hell" or encounter snippy receptionists and secretaries who wrongly assume we're dreaded telemarketers trying to sell something to their company president or chief financial officer.
- Companies:
- Quebecor World
- Places:
- Canada
- United States