RPL Graphics--The New Breed of Printing Company
With that range of output at its disposal, RPL can produce any kind of job its customers want. Its work includes full-color projects such as brochures, product sheets, newsletters, posters, presentation materials, sales leave-behinds and even postcards. Black-and-white work includes technical documentation and white papers, which are output digitally or by offset, depending on volume. The company also produces mailing inserts, large-format full-color banners and overhead transparencies. In addition, customers come to RPL for stationery, business cards, invitations and announcements.
Regardless of product, RPL turns all work around quickly, a strategically important capability to RPL’s customers. Speed is critical to software companies, whose products change frequently. These customers do not want to throw out old manuals—some close to 1,000 pages long—every time they introduce a new version or add a feature. They print in low volumes, on an on-demand basis—the perfect application for RPL’s digital printers. These include two black-and-white DocuTechs, a model 135 and a model 6180, and a DocuColor 40 for inserts, sleeves and covers.
RPL typically produces on-demand manuals with color covers, inserted tabs and Wire-O binding, all in-house. “Software companies can change something every day,” says Ron Linden Jr., director of production and son of the president and CEO, “and they want the change printed immediately. So they need quick turns and all-digital output, and it has to look good, too. That’s what we specialize in. We can turn around four-over-four print jobs in less than 24 hours, cut and bound.”
Efficient production is not limited to RPL’s digital output. The company’s new five-color, 14×20˝ Ryobi 525 HX press features an in-line aqueous coater, to cut drying time. RPL also houses a two-color Heidelberg Quickmaster and three A.B. Dick presses. Jobs are split about 50-50 between digital and offset output. Both kinds of output are augmented by a complete finishing department, including a hot/cold laminator that mounts almost any material, an automated punch for high-volume manuals and other conventional bindery equipment.