Study: Use of QR, Other Mobile Codes on Rise
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For its latest mobile action code study, Nellymoser surveyed the top 100 U.S. magazines by circulation and analyzed the published issues from April to June 2012, covering 46,132 magazine pages. Findings were significant in many areas, including:
• From Q1 to Q2, the number of codes printed in the top 100 magazines grew from 1,365 to 2,200, a 61 percent increase.
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