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Printers' Self-Promotion Contest -- Getting the Word Out

November 2001 By Chris Bauer
We are the best at what we do, and we want everyone to know it. Go ahead, say it a few times. Feels good, doesn't it? Isn't that the image you want your customers to have about your company?

You want clients to feel that you are the best option for their printing needs—you have the newest, most advanced equipment, the know-how and the dedication to provide a quality product.

So why don't you do more self-promotion?

What industry has better resources than commercial printing to actively and successfully market its services? You have all the tools and creative services right at your fingertips—or at least under the same roof. But, for some reason, commercial printers historically are sheepish when it comes to marketing their services. The Printing Impressions annual Printers' Self-promotion Contest, now in its 15th year, recognizes the marketing efforts of commercial printers.

Printers should be out there tooting their own horns, especially in these trying economic times. This contest celebrates printers that actively promote their services to current and potential customers with creative and high-quality marketing materials. Here are some of the best we saw this year, in no particular order. Winners were also presented with a handsome plaque to honor their creative accomplishments.

Out of This World

Mercury Print Productions,

Rochester, NY

With a name like Mercury Print Productions, the perfect opportunity to play off its moniker was just sitting there for the taking. So using a planetary theme, the company produced a unique spiral-bound book to show how Mercury is different in the world of printing.

"Mercury Print Productions has been taking aggressive steps to reach beyond the local marketplace of Rochester, NY, into the national arena," reveals Steve Adolf, sales manager. "To help with that effort we needed to display some of our unique capabilities and fine craftsmanship."

One has to look no farther than the front cover to find unique work. The cover was embossed to give a raised, planetary texture. It was also diecut for a window that holds Mercury Rocks—reminiscent of Moon Rocks that were made popular by 1960's moon landings. The cover was then wrapped around foamcore.

The inside text, while keeping with the galaxian theme, gives information about the company and its services. Other far-out features include a small booklet containing chapter one of the H.G. Wells classic War of the Worlds, and a special pop-up rocketship that blasts off the page.


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