Printers' Self-Promotion Contest -- Getting the Word Out
"Our brochure was designed to describe our capabilities beyond listing products and equipment to showcase the value of integrated applications," notes Craig Clark, marketing director. "In addition to the printed brochure, we created a demonstration CD-ROM to highlight one application, abg AdvanceNet, our six-year-old, Web-based inventory management ordering interface."
The right-hand pages of the brochure highlight Advance Business Graphics' services, such as its document management system, fulfillment program, direct mail solutions, outsourced billing and statement services, and print management offerings. Photo samples are also displayed.
The piece is also designed with visions that match the left-page text, which explain the virtues of the company. The interactive demonstration CD is affixed to the inside front cover, across from the company's mission statement.
Golden Big Apple
Seybert Nicholas Printing Group,
New York City
To grab the attention of picky New York City print buyers, marketing materials must showcase a printer's best work. Seybert Nicholas put its best foot forward with the production of its latest brochure.
The classic look of the cover was printed as two hits of metallic gold, with four-color and off-line black over the printed type and with spot gloss varnish. It was also diecut, scored and multi-level embossed with one glue pocket, including half moon business card slits.
Produced using a complete digital workflow and printed on a six-color Heidelberg Speedmaster CD press with aqueous tower coater, the inside of the brochure is also impressive. The text gives prospective clients some history about the company, as well as service and technology information. Inside the back cover are equipment lists covering its pre-media, pressroom and postpress operations. The imagery gives the brochure a New York feel.
"The brochure was created, printed and distributed to enhance our brand, complement our ads and position ourselves as a trusted partner providing quality, value and service to the New York marketplace," points out Bill Martin, corporate vice president of marketing and business development.