Printers' Self-Promotion Contest -- Getting the Word Out
One has to look no farther than the front cover to find unique work. The cover was embossed to give a raised, planetary texture. It was also diecut for a window that holds Mercury Rocks—reminiscent of Moon Rocks that were made popular by 1960's moon landings. The cover was then wrapped around foamcore.
The inside text, while keeping with the galaxian theme, gives information about the company and its services. Other far-out features include a small booklet containing chapter one of the H.G. Wells classic War of the Worlds, and a special pop-up rocketship that blasts off the page.
Mark of Success
Baton Rouge, LA
Starting out with a 40-page brochure dubbed "Making Your Mark," Moran Printing has blossomed this theme into an entire marketing campaign of the same name. The brochure highlights various "marks" made by mankind, from Voodoo marks to the Great Wall of China.
In addition to the brochure, several two-page inserts were created, featuring brief biographical sketches of unusual people who have left their marks on humanity—such as Edgar Allen Poe, P.T. Barnum and Annie Oakley. The inserts were placed in local business tabloids and used as marketing collateral pieces, delivered to prospects or customers. Created in a similar style, Moran mailed Charles Dickens-themed Christmas cards to its customers.
"The campaign has proven to be extremely successful," declares George Choquette, director of marketing. "Because of the attractive and interesting nature of the pieces, their shelf life has proven to be much longer than expected." The "Making Your Mark" theme has already moved to the Moran company Website, and more promotional pieces, like desk calendars, are being planned.
The brochure, inserts and Christmas card were produced on a six-color, 26˝ Komori sheetfed press with in-line aqueous coating. Page-by-page production notes are also printed in the brochure.