Print Publishers Capitalizing on Mobile Market, ABC Survey Finds
This is the second annual mobile survey from ABC and ABCi. The 2009 survey offered an early stage snapshot of the activities taking place in and around the mobile market. The latest iteration of research provides an update on the extensive developments taking place in this rapidly changing market.
“The mobile market presents extraordinary possibilities for publishers and advertisers alike and both groups are seeking ways to capitalize on the many opportunities,” said Michael Lavery, ABC president and managing director. “The results of our survey indicate that ABC members are in various stages of executing their mobile strategies. Many magazines and newspapers are already implementing their plans and tweaking their offerings while others are following close behind. The interest in ABC and ABCi’s multimedia reports is steadily increasing as more publishers include advertising alongside their mobile offerings and more advertisers seek independent verification of mobile statistics.”