Print Publishers Capitalizing on Mobile Market, ABC Survey Finds
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Survey Conclusions:
• Publishers are beginning to solidify their mobile strategies while gauging how to adapt to a rapidly shifting market. The mobile market continues to receive more attention this year than last. More survey respondents are entering the space with websites formatted for viewing on mobile devices, apps designed for smart phones and e-readers, and clear plans for monetization. The larger publications are more likely to have launched their first round of initiatives, but small to midsize publications are not far behind.
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