Print Publishers Capitalizing on Mobile Market, ABC Survey Finds
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ARLINGTON HEIGHTS, IL—Nov. 5, 2010—Publisher members of the Audit Bureau of Circulations and ABC Interactive are implementing plans for harnessing the mobile market’s potential and focusing on strategies that increase revenue from the distribution channel. According to a new survey from ABC and ABCi, “Going Mobile: How Publishers Are Solidifying Strategies and Adapting to the Mobile Market,” publishers see digital distribution of their publications as an increasingly important element of their strategic future and are actively pursuing the new dissemination methods offered by mobile Websites, e-readers/tablets, and smart phones to reach a new generation of consumers.
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