PODi 2011 Best Practices Award Winners Announced
Best Practices Winner: Marketing Resource Center Category
Mercury Marine and Pinpoint-360 — “Mercury Online Marketing Dealer Network Solution”
Marketing portals continue to be a vital solution for controlling brand and producing collateral materials for local and regional dealers or franchisees. This solution, which services 4,500 Mercury marine engine dealers, a participation rate of over 77 percent, is a prime example of the stunning results a well-designed portal can achieve. With the Mercury Online Marketing portal, dealers can now select and customize numerous marketing products including print ads, direct mail postcards, sale sheets, billboards, and more.
“Having the ability to offer stronger, more effective creative has given our dealer network the opportunity to build their own communications programs, while allowing Mercury Marine to maintain and manage brand integrity,” says Jon Mathews, Global Brand Manager for Mercury Marine. ”Dealer involvement has been amazing.”
Pinpoint-360 Principal, Bob Purtell says, “Our Web-to-print platform, Pinpoint Direct was developed to provide clients with multi-channeled marketing solutions that exceed their expectations. We’re proud to receive the PODi Best Practices Award, and we thank Mercury Marine for their vision and collaborative efforts on this program.”
Honorable Mention: Dermalogica SA and Remata Communications — “Dermalogica Supports Stockists with Web-to-Print Solution”
Best Practices Winner: Self-Promotion Category
Boelte-Hall — “Boelte-Hall Drives Customer Leads”
The great thing about this cross-media self-promotion program is how easily it can translate into a similar campaign for Boelte-Hall’s corporate customers. The clever demonstration of cross-channel marketing tools, like direct mail, surveys, personalized URLs and e-mail, used together to drive traffic to a trade show booth, is a winning concept. This program also clearly shows the importance of an outstanding offer. The architecture, execution, and results (over 12 percent response rate and 25 hot leads) combined to make this campaign a winner.
Boelte-Hall CEO, Steve Hall says, “This award validates a lot of hard work by Boelte-Hall folks who continuously stretch themselves to find new ways to help customers reach their audience. In this case, we were our own customer and we proved cross-media marketing even works for us! It is an honor to have our work recognized by a cutting edge organization like PODi.”