OneTouchPoint Continues M&A Roll-Up Spree with Acquisition in Denver
HARTLAND, Wis. — January 10, 2017 – OneTouchPoint (OTP), a $150 million, marketing services and technology-driven print provider with offices in five states that itself was acquired by a private equity firm in 2014, remains on an acquisition spree. It has just announced the expansion of its Mountain States operations in Denver with the purchase of fuseCreates (Fuse). OneTouchPoint has operated in Denver since 1989, when it was previously known as NSO Press.
“The Fuse acquisition further supports OneTouchPoint’s growth plans,” states OTP CEO Chris Illman. “Our strategy is to create strong regional centers which — combined with our national footprint and equipment mix — meet customers’ increasing demand for variable communication with faster turn times and quick in-hand delivery.”
OneTouchPoint Mountain States serves companies in the consumer products, financial, retail, non-profit and healthcare verticals.
Fuse complements OTP’s current operations and expands capacity for print services, mail fulfillment and bindery operations, as well as creative and data management capabilities. Solutions include online storefronts via U.Connect, a proprietary marketing automation and fulfillment tool; multichannel marketing solutions; and direct marketing, including mail services, kitting and fulfillment.
The Denver M&A deal comes shortly on the heels of the November 2016 expansion of OTP’s East operations in Cincinnati with the purchase of PrintManagement. OTP has operated in Cincinnati since 1935, when it was previously known as Berman Printing. With that acquisition, OTP reportedly became the largest privately owned commercial printer in Cincinnati. OTP East serves the consumer products, financial, retail and healthcare verticals.
OneTouchPoint, which was founded in 2007, was acquired by New York-based ICV Partners (ICV), a private equity investment firm led by ICV President Willie Woods that focuses on lower middle market companies, in September 2014. OTP had previously been owned by Huron Capital Partners. In December 2016, ICV also acquired the majority-owned Employee Stock Ownership Plan (ESOP) stake in Wheeling, Ill.-based SG360°, a $300 million printing and multichannel direct marketing solutions provider.
“OneTouchPoint’s technology offering is a differentiator and is a strong platform to deploy document process outsourcing services to its existing customer base and to new customers,” noted Jermaine Warren, a principal of ICV, following its acquisition of OTP. “While a key part of OTP’s roots have been in traditional printing, the company’s management team is focused on leveraging OTP’s highly valuable technology-enabled services. We believe there is opportunity to accelerate this transition through the addition of more sales personnel and further strengthening of the management team.”
Apparently, private equity firm ICV Partners also sees opportunity in acquiring, and then expanding, companies in the commercial printing industry.