O’Neil Data Systems : Living Up to Its NameApril 2010 By Noel Jeffrey
West Coast Editor
LESS THAN four miles from the colorful riches of the yachts docked at Marina Del Rey's basin, Los Angeles-based O'Neil Data Systems houses its own treasure—data. The company's name is perfectly descriptive. It is a technology-driven firm possessing a wealth of equipment, software and expertise to provide the infrastructure necessary to produce marketing communications and publications. O'Neil's products are powered by the data it stores or manages for clients.
Security is also an important part of the operation's infrastructure. From an entry guardhouse, to secure doors and cameras throughout the facility, customer data is protected. O'Neil Data Systems execs confirm that this is indeed a significant selling point for their clientele.
"Our customers guide us in what direction to take our business," explains President James Lucanish. "We're a privately held company so, when our sales team presents new ideas for services, we can turn on a dime. We don't make investments using the 'build it and they will come' model. There has to be a legitimate contract before we invest."
The tradition of embracing new technology was exemplified just this past year by O'Neil's serving as the first beta site for, and subsequent purchasing of, the new 30˝ HP T300 color ink-jet web press. The company is already using the digital press to produce the large volumes of personalized printing its health insurance industry clients require during their open enrollment seasons. From October 2009 through early January 2010, the plant ran approximately 3.2 million personalized insurance welcome kit booklets on its HP T300.
To do that, the 2,600 ppm (400 fpm) ink-jet press was kept in operation six days a week, 24 hours a day. During that time period, single-day print volumes reached as high as 1.8 million four-color, two-sided pages, with the total volume exceeding 80 million pages.
A fast paced, high-energy environment is not new for O'Neil, according to Lucanish, who has been with the company since 1980. Company founder William J. O'Neil launched the in-plant printing operation for his William O'Neil + Co. business. That firm, founded in 1973, is a Registered Investment Advisor providing independent research and consulting services to institutional clients, including banks, investment advisers and mutual funds. In addition to his writing and public speaking, William O'Neil is still active on a day-to-day basis.
O'Neil Data Systems' mission was to produce highly time-sensitive, investment research publications from William O'Neil + Co.'s extensive database on publicly traded companies—so extensive that the firm can even retrieve records of enduring brands like Coca-Cola back to its inception in the late 19th century. Some of the stock market research publications, such as "The O'Neil Database," are produced weekly. The sister companies also share their building with Investor's Business Daily (IBD), which O'Neil founded in 1984.