O’Neil Data Systems: Living Up to Its Name
Lucanish comments on how compliance-driven communication is now benefiting from digital color printing. Again, using healthcare as an example, he notes that clients—even in the traditional areas that stuck with monochrome output to lower the cost per page—are moving to color because the cost differential is now negligible and the benefits are tangible. They are now getting higher quality with 1,200x600 dpi resolution in color versus 600 dpi monochrome for virtually the same price.
And the conversion process is easy, he says. "Highlighting certain areas in color helps people understand the communication and better find information. It cuts down on calls coming in to CSRs, especially from seniors."
While customers make good use of the ONEsuite electronic capabilities, Lucanish says paper is still king when it comes to financial publishing, healthcare and transactional printing. Some clients will also mail out a letter and refer people to a personalized URL (PURL) for more information, he adds.
"We also provide WAP technology for delivery to wireless devices and offer clients style sheets to convert some of their content for smart phones." However, demand thus far for these newest wireless and smart phone technologies has yet to take off.
The amount of information presented electronically also depends on the individual industry, according to Lucanish. "Specifically, the U.S. government will not allow electronic delivery for Medicare communications, and all those communications must be in 12-pt. type. Much of our composition is driven by government formatting requirements."
Both Lucanish and Rosson agree that the overall trend among clients is to move away from warehousing printed materials. Products can now be printed digitally and updated as needed. "Customers have realized it doesn't make sense to print 100,000 copies of something and end up throwing away 50,000 of them," Lucanish notes. "In the transactional and direct mail worlds, they are moving away from preprinted shells—where waste can easily average 15 percent—and are embracing digital on-demand printing."