Study Finds Majority of Americans Still Prefer Print Media
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The Paperless Office
Predicting a paperless future has been de rigeur for decades, but the Earthtone survey shows that most employed adults (58 percent) think that the paperless office is unlikely to become a reality any time soon.
People’s preference for print offers one explanation for this widespread skepticism. Nearly two out of three (64 percent) workers prefer ink on paper to a computer screen when it comes to reading. Interestingly, even workers in technology and telecommunications companies agreed that reading in print was easier than reading online, with 70 percent preferring paper, as compared to 57 percent of adults employed in the banking, finance, and insurance industries.
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