E&M BINDERY -- Aggressive About ServiceAugust 2002
"The Norm has really rounded out our perfect binding capabilities," explains Markovits. "We've had the machine for a little more than six months, and the huge upgrade in capacity it provides has been evident from day one. We have it set up to handle PUR adhesive binding, which gives our customers a wide range of perfect binding options from which to choose."
An expanded slate of services also means an expanded range of customers. One market in which E&M Bindery looks to make further inroads is publishing. Markovits is aware of his company's location advantage, and believes that E&M's perfect binding capabilities are a great fit.
"We have some of the finest adhesive binding capabilities in the area," he says. "Though we do have some publishing clients, we have plenty of capacity to handle more."
In addition to high-speed perfect binding, E&M Bindery offers several mechanical binding options, including spiral wire, plastic coil, and fully- and semi-concealed Wire-O. Additional services include folding, cutting, collating, spot and fugitive gluing, wafer sealing, die scoring, shrink wrapping and much more.
"Our goal is to offer our customers a desirable range of high-quality postpress services," adds Markovits. "We aim to be a true one-stop shop for postpress services, and our customers know they can count on us for quality, service and price. That's important in order to be successful in this region and in this economy."
As a prominent player in the New York metropolitan region, E&M Bindery has found itself in the middle of a fiercely competitive printing and postpress services market. According to Markovits, the dismal economy, coupled with the region's gradual recovery from the September 11th tragedy, have forced everyone to cut prices.
"Everything that has happened in the past six to nine months has really tightened the screws on the graphic arts industry," he notes. "Everything needs to be turned around faster and cheaper, both on the bindery side and on the printing side. Fortunately, we have the firepower to handle the rush. And we've been able to maintain decent growth because our customers know they can trust us for the highest quality and best service."
Markovits points to this year's annual report season as an especially strong one for E&M. In addition, the company has recently seen an increase in projects from advertising, telecommunications and pharmaceutical companies that have beefed up their print marketing.
"We have yet to see quote requests from commercial printers and financial customers inch back toward more traditional levels. And we did a good annual report business this year, though the reports themselves were thinner and had less color than in years past," he says.
Eye on the Industry
Despite the challenges of a weakened economy, Markovits has kept one eye focused on what lays ahead for both the company and the industry. An aggressive attitude has spurred significant growth for E&M Bindery, and he isn't about to mellow now.
"I see no reason not to be aggressive in improving our value to customers. We're constantly looking for ways to offer more services so that customers don't have to stray from a company they trust to get quality work done."
Although upgraded mechanical binding and folding capabilities are slated for completion within a year, growth won't be limited to new equipment. As E&M looks to add new services, Markovits hasn't ruled out the possibility of an acquisition.
"There are several directions we could go when it comes to bringing new capabilities under our umbrella," reveals Markovits. "Diecutting, mailing and fulfillment, ink-jetting . . . these are all services we're thinking of adding because our customers demand them. Acquiring a company with these capabilities might make the most sense, should we choose to go in any of these directions."