DONALD ROLAND -- Accentuating Solutions, Not Processes
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By Erik Cagle
Providing solutions, as opposed to letting processes define who he is and what he does, is the mantra for Donald Roland.
Roland, the chairman, CEO and president of Baltimore-based Vertis Inc., and a 2003 inductee into the Printing Impressions/RIT Printing Industry Hall of Fame, is a fan of the cutting edge, be it technology or the ways and means of producing advertising product that will make his customers wildly successful. It is a philosophy that has enabled Vertis, which has seen about as many identity changes as the industry itself, to post sales in excess of $1.8 billion in 2002, making it the fifth-largest print solutions provider in North America, according to the most recent PI 400 ranking of top printers.
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