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Direct Mail--A Moving Target

December 1999
BY ERIK CAGLE


Total direct marketing sales in the United States will clear the $2 trillion mark in five years, with nearly $765 billion estimated for business-to-business sales in the year 2000, according to findings made by the Direct Marketing Association (DMA). Thus, on the whole, the industry appears to be in good shape.

That statement is not entirely accurate, though. Even with a double-digit compound annual growth rate, there are key issues that will influence the market, particularly business-to-business considerations for those who profit from the manufacture of direct mail.







Top 10 Direct Mail Printers
 CompanySegment
Sales
(millions)
Total Sales
(millions)
1Quebecor World*
Montreal
$554.00$6,160.00
2Banta Corp.
Menasha, WI
$254.00$1,340.00
3R.R. Donnelley & Sons
Chicago
$250.00$5,000.00
4Mail-Well
Englewood, CO
$156.00$1,950.00
5Wallace Computer Services
Lisle, IL
$137.00$1,530.00
6GTC Transcontinental Group
Montreal
$77.00$866.00
7The Instant Web Companies
 

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