Direct Mail--A Moving Target
December 1999
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BY ERIK CAGLE
Total direct marketing sales in the United States will clear the $2 trillion mark in five years, with nearly $765 billion estimated for business-to-business sales in the year 2000, according to findings made by the Direct Marketing Association (DMA). Thus, on the whole, the industry appears to be in good shape.
That statement is not entirely accurate, though. Even with a double-digit compound annual growth rate, there are key issues that will influence the market, particularly business-to-business considerations for those who profit from the manufacture of direct mail.
Total direct marketing sales in the United States will clear the $2 trillion mark in five years, with nearly $765 billion estimated for business-to-business sales in the year 2000, according to findings made by the Direct Marketing Association (DMA). Thus, on the whole, the industry appears to be in good shape.
That statement is not entirely accurate, though. Even with a double-digit compound annual growth rate, there are key issues that will influence the market, particularly business-to-business considerations for those who profit from the manufacture of direct mail.
| Top 10 Direct Mail Printers | ||||||||||||||||||
| | Company | Segment Sales (millions) | Total Sales (millions) | |||||||||||||||
| 1 | Quebecor World* Montreal | $554.00 | $6,160.00 | |||||||||||||||
| 2 | Banta Corp. Menasha, WI | $254.00 | $1,340.00 | |||||||||||||||
| 3 | R.R. Donnelley & Sons Chicago | $250.00 | $5,000.00 | |||||||||||||||
| 4 | Mail-Well Englewood, CO | $156.00 | $1,950.00 | |||||||||||||||
| 5 | Wallace Computer Services Lisle, IL | $137.00 | $1,530.00 | |||||||||||||||
| 6 | GTC Transcontinental Group Montreal | $77.00 | $866.00 | |||||||||||||||
| 7 | The Instant Web CompaniesCompanies Mentioned:
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