Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

DIGITAL COLOR PRESSES -- Digital Devices' Dance Card

February 2005
BY MARK SMITH

Technology Editor

It’s been more than a decade since the first high-volume, modern digital color printing systems were introduced. Heidelberg and Presstek teamed up to launch the digital offset (GTO DI, in this case) product category in 1991. A few years later, the Indigo EPrint and Agfa/Xeikon Chromapress ushered in the era of the all-digital production color printing systems.

In the future, though, 2004 may be looked back upon as a key transition period in the maturation of digital printing as a business segment—both on the vendor and user side. No fundamentally new technologies were unveiled, but all the vendors introduced more robust and/or higher quality versions of what’s come before. There also was significant activity in the product marketing arena, headlined by the transfer of Heidelberg’s digital printing holdings to Eastman Kodak.

Given the myriad of announcements made, it can be difficult to keep straight what combinations of technologies (hardware, software, consumables) are being offered through which channels (direct sales, OEMs, resellers, etc.). The various business arrangements also raise the question: Who’s responsible for service and support after the sale?

The drumbeat for variable data printing and personalization for a time had all but drowned out any word of developments in digital offset. Advances in the technology and addition of a new channel now have this technology making news again.

Presstek Inc. introduced ProFire Excel imaging and ProFire Digital Media, which work in combination to produce a 16-micron spot that enables 300 lpi output and supports use of enhancing screening options. The company also announced it was seeking to broaden the market for DI (Direct Imaging) technology by launching an entry-level, ProFire-based platform through its OEM partners.

Since becoming one of those OEMs, Kodak Polychrome Graphics (KPG) has registered a steady stream of installs. Those machines have chiefly been the earlier KPG DirectPress 5034 DI configuration, which the company says is now being phased out.

High-end Takes Stage

KPG reports it began installing the higher end ProFire-based DirectPress 5634 DI model last summer. Toward the end of the year it also started installing the entry-level version, KPG DirectPress 5334 DI. Both can be driven by the KPG DirectWorks Suite workflow.

According to John Schloff, KPG vice president, digital printing, key differences in the machines include use of six lasers versus three, resulting in shorter makeready on the DirectPress 5634 DI, and a motor-driven paper feed/delivery tray as opposed to mechanical components on the DirectPress 5334 DI. “Otherwise, a KPG DirectPress 5334 DI can be fully optioned up to a KPG DirectPress 5634 DI press,” Schloff says.
 

SPONSORED CONTENT

MORE ON DIGITAL PRINTING >>

FROM THE BOOKSTORE

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> 

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why? 

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. 

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions. 

Here are just a few of the many takeaways you’ll learn: 

•       How to leverage data
•	The importance of data verification
•	How to use relevant images to evoke an emotional response
•	How to effectively use pURLS to increase response
•	What formats are working
•	What elements you should test

Today, it’s all about personalized 1-to-1 marketing.  The message needs to be relevant.  And, the more relevant the message is, the better the response rate.

VDP turns data into dollars! 

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

ORDER NOW

<i>The Ultimate Guide to Multi-Channel Communications Solutions</i> is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of some of these leading solutions. The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: