Large-format Printing — Size DOES Matter!May 2007 By Cheryl Adams
Hoping to hit the motherload of profitability, printers are staking their claim by offering up to 81˝ formats to blend the high-quality printing capabilities of sheetfed offset with the ability to output more pages per sheet, to reduce makereadies, to gang jobs, and to enter new markets like point-of-purchase and point-of-sale. Printers who caught “the fever” and invested in large-format presses have struck gold and are discovering immediate success.
And, the golden opportunities aren’t likely to stop any time soon, since large format is a “hybrid” printing process that produces a high-quality product, while maximizing the use of sheet space to output larger quantities. The accuracy, efficiency and high-end results of large-format printing are producing big savings, which translates to bigger profits. And, big surprise: The investment is paying for itself faster than some expected, with various printers reporting estimated ROIs in less than two years.
This is a particularly important milestone, considering the transition to large-format printing can be an expensive one. To support the large formats, an investment often must also be made in prepress and the bindery to accommodate the larger plate and product sizes.
“Large format is a big investment—a big risk. It’s definitely not for the timid,” says Daniel Hanson, general manager of Fort Worth, TX-based Branch Smith Printing, a publications, catalog and book printer. Branch Smith bought an eight-color, 51˝ KBA Rapida 130 perfector, which is reportedly one of only four in North America. The company began installing the press in mid-February, and it was up and running in early April.
Large Format, Big Plus
But, before Branch Smith could install the press, the company had to make room for it.
In order to fit the mega press on the first floor of its three-story facility, Branch Smith dug out 400 square yards of dirt and concrete (1.5 feet deep) to provide the required 13-foot clearance.
The press has been paying for itself from Day 1 through increased ROI, productivity and profitability.