Trade Printers: Rising Web Lifts Boats

Zoo Printing invested millions of dollars in a branded Website program.

• In 2007, Zoo embarked on a branded Website program, backed by millions of dollars in development, which has so far yielded 1,500 owners, a figure Doron expects will reach 5,000 in the near future.

• Large-format printing, in the form of vinyl banners, vehicle wraps and trade show graphics, was introduced in 2008.

The 200-employee operation set up shop in Louisville, KY, in 2010, and Zoo has tripled its customer service ranks. A new facility is slated to open in New Jersey during 2012, followed by new plants in Texas and Florida on the horizon. The idea is to be able to provide clients nationwide with next-day standard delivery.

Doron firmly believes Zoo Printing—given its present rate of growth and bold initiatives—could reach the $100 million mark in annual sales during the next five years. It’s projected to hit $35 million for 2011.

“They are ambitious goals, but between our people and the systems, and by reinvesting back in the business and focusing on our core competencies, it will allow us to reach those goals,” he says.
Greenville, SC
2010 Sales: $15.5 million

Jordan Finn was a CFO numbers man doing business in Florida, but longing to move to Greenville, SC, the hometown of baseball immortal Shoeless Joe Jackson. Initially, he was to take over the obviously named Index Tab and turn it around. In the process, Finn also scooped up a small, four-color shop called Cross Country Printing and took his business online to retail in 2003.

Three years later, Finn scaled back to focus on print resellers, brokers, designers, etc., via gang-run printing.

Index Tab still exists, selling locally only, but now stretches coast-to-coast, backed by an arsenal of 150 employees. The Heidelberg-dominated shop now exceeds $15 million in annual sales of postcards, business cards, brochures, booklets and rack cards. Business cards represent Growll’s sweet spot; it offers 1,000 two-sided cards for $15.

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