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60-second Super-cool Fold of the Week (Video)

January 29, 2015

Featured Fold: Targeted Mailer with Sticker Activity

This week's format comes to us from our friends at The John Roberts Co. in Minneapolis. It's a really cool targeted smiler they produced for a promotional campaign for the Fiat 500. The clever mailer invites the recipient to make their own Fiat and place it into a parking spot by choosing their favorite combination of stickers of the vehicle and its options. They also offer ideas for other places to stick the stickers for continued brand visibility.

Produced on Sappi McCoy Silk and finished by machine, this pocket-format mailer is a real winner!

Trish Witkowski shares her super-cool folding samples and helpful production tips. View the "60-second Super-cool Fold of the Week" archive at



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