Join Warren Werbitt and guest Joanne Gore, founder of Joanne Gore Communications, for an insightful discussion on modern print marketing in this episode of Printing's Alive. Gore discusses her 30-year journey in B2B marketing and her mission to bring the print industry into the digital age. They delve into the fears holding back printers, the impact of COVID on the industry, and the importance of using tools like LinkedIn and AI to stay competitive. Gore and Werbitt also explore how AI tools like ChatGPT can enhance productivity, from creating proposals and email drafts to automating tedious tasks. This episode is packed with valuable insights for anyone in the print industry looking to embrace new technologies and strategies to grow their business.