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Mastering Print Sales with Industry Expert Bill Farquharson
On this episode, host Warren Werbitt welcomes expert Bill Farquharson, who has more than 40 years of experience in sales.
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    On this episode of "Printing's Alive," host Warren Werbitt welcomes sales expert Bill Farquharson. With more than 40 years of experience in sales, Farquharson shares invaluable insights into what makes a top salesperson. They discuss the importance of authenticity, curiosity, and a strong support system for sales teams.

    00:00 Introduction and Guest Introduction

    01:05 Bill's Sales Journey and Insights

    02:32 Traits of Top Salespeople

    04:56 Challenges in Sales Management

    14:15 The Importance of Marketing and LinkedIn

    26:39 Hiring and Training Salespeople

    32:56 The Importance of Direct Mail Campaigns

    35:18 The Role of Owners in Sales

    36:11 Understanding Customer Needs

    38:54 Embracing AI in Sales

    48:39 The Value of Asking for Help

    50:30 Building Relationships in Sales

    57:57 Final Thoughts and Advice

    To listen to the audio version of this podcast, click here.

    The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.

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