In this episode of Printing's Alive, Warren Werbitt and Jay Busselle discuss the evolving challenges in the print industry, focusing on engaging youth and the impact of figures like Gary Vee. They explore bridging communication gaps, adapting to technological changes, and promoting a positive industry culture. The conversation covers innovative technologies like Nova Glue and Felix Gluer, and the importance of company identity. They also delve into leadership, mentorship, integrating new salespeople, and the role of AI in marketing. The episode concludes with insights on fostering connections and the importance of humor in business.

00:00 Welcome and Guest Intro

00:35 Be Yourself in Print

01:25 Gary Vee and Youth

04:28 Talking to Young Buyers

10:35 Student Day and Recruiting

13:37 Stop Bitching, Start Helping

15:13 Printers Need Marketing

16:46 Stand Out Build Culture

20:08 AI Hype and Sales Noise

23:09 Leadership Karma and Follow Through

29:09 Pricing Your Help

29:46 A-B Testing Offers

30:31 Calling Out Vendors

33:37 Mentorship And Knowledge

36:25 Sales On Ramp Reality

38:44 Culture And Incentives

40:43 Embrace Change

42:48 Marketing That Sticks

46:49 Relationships Beat AI

50:07 Brand Stories And Humor

54:21 Laugh More Closing

57:10 Final Sign Off

To listen to the audio version of this podcast, click here.

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