Alex Fechner, Director of Business Development, Advertisers Printing, a PRINTING United Alliance member, discusses the importance of marketing in the printing industry. He delves into unique strategies, the impact of consistent marketing campaigns, and how embracing video content has positively affected the business. Alex shares the company's journey towards innovative marketing and how it has led to increased engagement and new business opportunities. He also touches on the significance of internal company culture and the value of fresh ideas from young employees.
00:00 Introduction and Guest Announcement
01:08 Direct Mail Dating Game Video
02:03 Alex Fechner's Marketing Journey
04:47 Impact on Company Culture
07:14 Direct Mail and Omnichannel Marketing
08:59 Customer Feedback and Campaign Results
12:11 Handling Negative Feedback
17:26 Marketing in the Printing Industry
34:39 The Importance of Print in Everyday Life
35:37 Debunking the 'Print is Dead' Myth
38:49 Marketing Strategies for Printers
40:48 Effective Direct Mail Campaigns
48:39 Leveraging Video for Marketing
54:12 Building a Strong Company Culture
56:00 Fishing Stories and Business Insights
57:40 Final Thoughts and Encouragement
To listen to the audio version of this podcast, click here.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.
