Why do some print companies outperform without adding equipment or capabilities? In this episode of Printing's Alive, Bob Rosen tells Warren Werbitt that the difference starts with CEOs who focus relentlessly on what matters. They discuss selling value instead of price, setting clear standards, making tough people decisions, tightening shop floor habits, and improving existing processes before investing in new equipment.

00:00 Welcome and Guest Intro

01:08 Bob Rosen Background

02:22 Raising Profit Expectations

04:47 Pricing Without Racing

06:52 Flexible Pricing Strategy

10:13 What Top CEOs Do

12:36 Leadership and Tough Calls

15:27 Hiring and Keeping Talent

21:14 Consulting for Truth

24:48 Print Is Not Commodity

28:42 Plastic Job Lesson

31:28 Power of Peer Groups

35:01 Costing Versus Pricing

36:00 Value Curve Customers

37:57 Repeatable Success Stories

39:47 Job Cost Reviews

41:38 Press Speed Reality

44:22 Small Tweaks Big Profit

45:30 Certifications Build Culture

47:49 Standards And Feedback

50:44 CEO Ownership Mindset

53:35 Smart Equipment Investing

58:30 Process Beats Technology

01:02:06 Standardize Make Ready

01:04:39 Wrap Up And Next Time

To listen to the audio version of this podcast, click here.

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