Direct Mail/Postal

This week, Paul Bobnak and Toni McQuilken chat about logistics. In response to a recent study released by Lob, which reveals "nearly 90% of marketing and operations leaders say logistics (printing, shipping, and delivery) remains a blind spot, often leading to surprise costs or missed timelines," Bobnak and McQuilken explore the impact of logistics and the challenge in managing USPS changes.

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