Quadratec is a company that sells parts for Jeeps, and in the fall of 2016, the company launched it's first scannable catalog using image recognition to make every page shoppable.
We spoke with Bear Pratt, VP of marketing for Quadratec, who explained that the company worked with its printer, Quad/Graphics, to develop the technology so it would be affordable and scalable.
Since implementation, the company has seen about a 3% increase in sales.
A High Rollers' Highly Embellished Invite
Calendar that Encourages Giving Back, Every Day of the Year
Art Installation at Philly Train Station Catches Attention (and Sunlight!)
Tucker Castleberry Elevates Design with Premium Printed Product
The Week that Was (4/15/24)
Register Now for PRINTING United Expo: Where the Industry Gathers
Sponsor ContentWhy Wallace Graphics Installed an HP PageWide Advantage 2200 Inkjet Web Press
Video: Outlook for Printing and Packaging Industry M&A Activity, Impact of Private Equity
New York State Assembly Considering Ban on Carbon Black, Most Common Pigment in Black Ink
Sponsor ContentKomori America Execs on Importance of U.S. Market, Kando, and Helping Printers Overcome Labor Shortage
Video: King Printing Opts to Be First North American Installation for the New Muller Martini Antaro Digital Perfect Binder
Video: PDC Graphics Invests in Automated, 8-Up Sheetfed Offset Printing Format
Sponsor ContentVideo: How Christian Edwards Print + Graphics Grew From $1 Million in Sales to a $37 Million Performer
Video: Kate Dunn on Breaking Barriers to Sales Success
Sponsor ContentRight Way Signs Makes the Right Moves Into More Profitable, Higher Demand Offerings
A Big THANK YOU from PRINTING United to the Industry
