Quadratec is a company that sells parts for Jeeps, and in the fall of 2016, the company launched it's first scannable catalog using image recognition to make every page shoppable.
We spoke with Bear Pratt, VP of marketing for Quadratec, who explained that the company worked with its printer, Quad/Graphics, to develop the technology so it would be affordable and scalable.
Since implementation, the company has seen about a 3% increase in sales.
Designed to Dazzle: Parkland Direct’s Foil-Fueled Envelope
Winnie the Pooh Tackles Deforestation
AI-Generated Content Paired with VDP Creates Memorable Piece
Fun and Festive Advent Calendar to Make Business Bright
The Week that Was (5/26/25)
Unlocking the Power of Partnerships at Hunkeler Innovation Days
Sponsor ContentHouse of Print and Threads Calls Recent Canon Equipment 'Game Changing'
Sponsor ContentCampus Copy Center Meets High-Quality Customer Needs with Canon Technology
Sponsor ContentDistrict Photo (DPI): A Digital Printing and Fulfillment Powerhouse Spanning 3 Continents
Sponsor ContentKomori Commercial & Packaging Zones at drupa Will Demonstrate 'Nearly Touchless' Offset Print Production
Ironmark CEO Discusses Deliver Media, L & D Mail Masters Acquisitions; Future M&A Plans
New York State Assembly Considering Ban on Carbon Black, Most Common Pigment in Black Ink
Sponsor ContentKomori America Execs on Importance of U.S. Market, Kando, and Helping Printers Overcome Labor Shortage
Video: Kate Dunn on Breaking Barriers to Sales Success
Sponsor ContentRight Way Signs Makes the Right Moves Into More Profitable, Higher Demand Offerings
A Big THANK YOU from PRINTING United to the Industry
