What Are the Most Influential Retailers Doing on Twitter?
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aemarketer
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Klout has shared this list of the top ten most influential retailers online, and it got me wondering: what are they doing that makes them influential (or really, gives them a better Klout score)? Here's my completely unscientific evaluation.
Amazon
It's no surprise Amazon is on the list: it's the top online retailer and has in some ways defined the space. Their Twitter profile is well-maintained but with no surprises: they post links to new products and to content (including Amazon's best books of 2011, retweet from other Amazon accounts such as amazonbooks and AmazonKindle (and while I'm surprised at the inconsistent capitalization there's nothing else noteworthy here), and have the occasional apt-and-funny product recommendation.
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