Let’s Talk About Data: A Tutorial on the Value of Personalization
Sponsored by: Canon Solutions America
Speakers: Melanie De Caprio, Director of Marketing, SG360°; Liz Miller, VP & Principal Analyst, Constellation Research
Data-driven marketing is the process by which marketers glean insights and trends by analyzing company-generated or market data, then translating these insights into actionable decisions informed by the numbers. The goal of data-driven marketing is to optimize marketing processes and strategies to cater to changing trends and the unique demands of audiences and consumers by leveraging data to gain deeper insight into what customers want.
When brands fully understand the who, what, where, when and why of how consumers are engaging with their marketing efforts, they are able to make better decisions surrounding everything from the timing of advertising in a given medium to the customization of printed marketing materials to cater to specific audience segments.
In this session, you will hear from industry experts on:
- The importance of data driven marketing
- Strategies to reach consumers in these challenging times
- Examples of data driven marketing strategies that work
- How Print Services Providers are supporting clients in delivering on the promise of data driven personalization
Sponsored by Canon Solutions America
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