Delivering More Value with Digitally Enhanced Print Communications
Sponsored by: Ricoh
Speakers: Mia Papanicolaou, Customer Communications Strategist, Email Marketing Expert, Chameleon Collective; Elizabeth Stephen, Customer Communications Strategist, Digital Adoption Expert, Chameleon, Collective; and Christopher Odden, Sr.Solutions Engineer, Ricoh
Delivering an omni-channel approach is more crucial than ever as consumer behaviors are rapidly evolving to engage through multiple channels, often simultaneously. The typical customer journey can hop back and forth between physical printed pieces and digital experiences, with each channel serving a specific preference. While a customer may prefer to shop via catalog or receive a printed bill, they most likely prefer purchasing or paying their bill online. Improving the customer experience (CX) at every touchpoint you produce will ensure you’re at the forefront of your customer’s attention.
In this webinar, Customer Communication Management (CCM) experts will discuss how you can deliver more customer value through digitally enhanced print communications. As we dive into the components of a modernized CCM approach, you’ll learn:
- The importance of hyper-personalization and journey mapping as part of your service offering
- Best practices and real-world use cases for PURLs and QR Codes that drive better CX
- How to create a business advantage by way of enhanced offerings that deliver amazing experiences
- How to identify the right partner to guide your CCM offering and tap into future innovations
Sponsored by Ricoh USA
Couldn’t make it on November 10th? No problem! Printing Impressions and In-plant Impressions webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.