Ryan T. Sauers explains the importance of two-way communications in sales
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mflynn@printing.org
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The following is contributed by Ryan T. Sauers, President and Owner of Sauers Consulting Strategies
The entire sales process is often looked down on by many due to pushy, gimmicky, and unethical salespersons who create a bad name for the overall and traditional sales profession. Most salespersons I know, however, have a great passion for their endeavor and try to perform it as honestly and ethically as possible. You see, ethical sales = great communications. Our communications must provide the 5 Cs of effective communications: Clarity, Consistency, Content, Connection and Creativity. If our communications are not clear, lack content, are inconsistent, do not provide connections, and lack creativity, we are not getting the job done.
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