Retail Success Strategy: Ecommerce Enabled Brick and Mortar
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kritiadlakha
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The lines are blurring between virtual stores and brick and mortar retailers as more e-tailers transition to the physical world to give customers the ability to touch, taste and try before actually buying goods. At the same time, many physical stores are expanding their reach and offering another channel to shoppers by selling products online. This two-way evolution is bringing about a new type of retailing that offers “buy online and pick up in store,” which allows buyers to enjoy the valuable promotions and convenience of online shopping with the reliability of picking up their products from a physical store.
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