Your Marketing and Design Reading for The Weekend
It strives to outline a day in the life, covering all of these areas: thought leaders items (including definitive guides and whitepapers), blog management curation and contribution, webinar program planning and production, copy editing all contributed content (if you're lucky to get any) and ensuring all content is on-brand, consistent in terms of style, quality in tone and optimized for search and social promotion.
That's not exactly a small job on its own, but its helpful to see a specialist's take on the role.
This sounds too good to be true and it is--to a degree. The infographic is solid and thorough on Facebook and Twitter. However, it is focused exclusively on an analysis of competitors versus your own performance in general or against an established standard. Plus, it only targets these two social sites. What about LinkedIn, Pinterest, Google+ and so on?
That being said, I agree that it is important to look at your competitors pages, popularity, interests, feedback, types of posts and, most important, engagement ratio. But this is only one part of the equation if you are monitoring stiff competition.