Your Marketing and Design Reading for The Weekend
This post discusses the habits that an entrepreneur needs to embrace to become a market leader. Isn't it funny how we get so involved in solving the smaller puzzles in our roles that we forget to work on improving the bigger picture that would benefit the whole ecosystem?
In this post John talks about the importance of sharing knowledge and best practices because our goal is not just to grow our business but to expand the universe in which we operate to reap bigger benefits in the long run. An entrepreneur becomes a leader when he or she becomes a guide for others struggling with similar roadblocks in their path to success. The author emphasis that networking is not just a practice that brings in leads but is a way of life. Associating in groups at any level, locally, nationally and internationally, helps in innovation, improvement, growth and protection of interests of the community.
We, at Affinity Express also believe that leaders aren't better or stronger or faster, but are people who act for the benefit of the industry or community as a whole.
Here is another interesting post by Marketo that talks about the importance of branding in B2B marketing because buyers are still people, and people are emotional.
In his book, Blink, Malcolm Gladwell writes that buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings. Therefore, it makes a lot of sense for B2B marketers to build a positive brand impact as, whether or not the buyer realizes it; the decision is often made long before the process is completed. Therefore, B2B marketers can and should tap into this by appealing to the emotional side of their prospects, as well as their rational side.