Would You Follow Your Own Firm on Twitter or Facebook?
Also, involved members will help you in your “construction” efforts by getting the word out and referring people your way. You will be considered the expert—somewhere someone can go to get their printing problems solved...whatever those may be.
Your social media presence is a living, growing organism. If you feed it with the right food and nurture it, it will return great rewards and satisfaction. But remember, it takes time and attention...and if you don't give that, it'll wither and die.
And most of all, ask yourself: Would I follow my own firm? If so, you're on the right track. Just be patient. If not...well, you have some work to do.