Would You Follow Your Own Printing Firm on Twitter or Facebook? -Clay Forsberg

By Clay Forsberg

We’ve all heard a ton of buzz about how the “great thing” now is marketing your printing business on Twitter and Facebook. Being in the direct marketing arena...it’s no different here. But, I really don't see a whole lot of benefit for those companies that have jumped on the bandwagon...at least with how they’re doing it.

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Business Management - Marketing/Sales

Clay Forsberg Author's page Clay's recruiting and strategic consulting efforts over the past 20 years have provided firms in the printing and communications industries the talent and perspective that has enabled them to navigate the constant change they’ve faced. His current company, the bleedingEDGE, provides digital printing firms with 1:1 marketing solutions that enable their small- and medium-sized clients to compete with larger competitors using a cooperative strategy and production model. In addition to the normal 1:1 marketing techniques of personalization and customization, the bleedingEDGE incorporates timing strategies, generational analysis and sociological factors in producing results well above the norm.